Speaker Bios: (back to Event Summary)
Monika Schulze, Head of Customer and Innovation Management, Zurich
Monika Schulze has a broad range of experience in the FMCG and Insurance industries, having successfully served in senior executive positions for almost 30 years in different countries. Before she served as a Head of Customer Office and Innovation in Germany, she joined Zurich Insurance headquarters in Switzerland as a Global CMO. Prior to that she run her own business as a strategic consultant. In the last two positions at Unilever she served as Vice President Brand Development Europe and as Business Director Foods with P&L responsibility in Hungary. Monika‘s strength is inventing new, more powerful and profitable ways to build strong businesses and brands – especially in the context of massive industry transformation and digital disruption. She is an early adopter of digital platforms and projects.
Frederic Lenoir, Chief Digital, Marketing and Communications, Natixis Interepargne
Currently working as Chief Marketing Communications and Digital at Natixis Interepargne, a BPCE company (France 2 bank), Frederic Lenoir was previously Marketing then Communications director at Natixis Asset Management since 2006. He has been working on digital projects since 1997, in the financial industry as well as uin the media industry. (Bertelsmann, Pearson & Financial Times group). He retains graduate and post graduate degrees at Sciences Po Paris, ESCP Europe Business School and Harvard Business School.
Dylan Evans, Principal Designer, Strategic Marketing, Philips Experience Design
As a principal designer in Strategic Marketing, Dylan doesn’t do much design. Instead, he’s focussed on developing the Consumer Engagement Strategy for the Philips Consumer businesses, driving the transformation towards audience centric innovation while improving the lives of 2.5 Billion people a year by 2030.
Florent Edouard, Global Head of Commercial Excellence, Grünenthal Group
After a successful career start in a French Bank (CDC) front office support, Florent left finance business to launch Areks, a consulting and training start-up company based in Paris, New York and Kobe. Working for multiple pharmaceutical companies, Florent and his partners developed the business and successfully completed the company sale to IQVIA, triggering Florent decision to join AstraZeneca where he assumed successively multiple local and global commercial roles, including 4 years in Japan during which he led the Respiratory / GI franchise and achieved market leadership.
In January 2018, Florent decided to embark on a new adventure and joined Grünenthal, as SVP, Head of Global Commercial Excellence, function in which he is driving the implementation of Grünenthal New Commercial Framework and strategy. Florent is also a regular speaker at international Conferences like EyeForPharma and a passionate innovator and patient advocate.
Jussi Wacklin, VP of Corporate Marketing & Culture, Amadeus IT Group
Jussi is leading global marketing of Amadeus with central teams (Brand Experience, Digital Marketing, Marketing Operations) and regional teams (APAC, EMEA, AMERICAS). The main responsibility is to transform marketing into community of professionals driving commercial benefits for the organisation. This includes leading local, regional and global marketing functions to deliver B2B marketing impact through digitalisation and automation. The marketing group has been transformed recently from various local and BU marketing teams into a holistic marketing division of 100+ individuals. Jussi has had commercial leadership roles in companies including Nokia, EMC and Amadeus. He also established a marketing consultancy, OBE.
Metin Çerasi, Head of Digital Strategy and Marketing, Arçelik
Metin is the Head of Digital Strategy and Marketing at Arçelik (Arçelik, Beko, Grundig, Altus and Leisure brands). In this role, he is responsible for the company’s digital strategy and managing the Digital Communications, Performance Marketing, and CRM teams. He is a board member at IAB. Metin has acquired Marketer of the year recognition in 2021. Previously he acted as VP digital of LH TBWA and VP digital of Leo Burnett.
Arthur Werner, Senior Director, Global eCommerce & Customer Experience, HARMAN
Arthur manages delivering global content projects across all brands online and enhancing Harman's technology platforms to expand the global digital footprint.
He continuously strives to optimize the quality of the marketing deliverables and increase the efficiency. He is based in Amsterdam and another element of his role is to represent the EMEA requirements for its global e-commerce roadmap
Other areas of work include delivery of digital marketing campaigns, project management of new site roll outs and management of various agencies.
Malin Liden, VP, Head of EMEA Marketing Transformation Office, SAP
As Vice President of Field Marketing in SAP, Malin is leading international teams in identifying, testing and piloting new ways to communicate and collaborate with customers, users and influencers. One of the pilots, introducing social selling to +7K marketing and sales professionals at SAP, generated over 1B Euros in pipeline value.
Philippe Kirby, Global Digital Capabilities Lead, MSD
Philippe Kirby is currently the Global Lead for Digital Engagement Capabilities at MSD International GmBH in Switzerland and is responsible for MSD's Marketing Automation program, Commercial Portals, Virtual Events and related digital engagement capabilities as key enablers of an Integrated Customer Engagement Ecosystem.
Philippe has been working for MSD for 24 years, mainly in a variety of technology driven roles, with the last 12 years focused on omni-channel commercial capabilities. During those years, Philippe was first involved in the evolution of the EUCAN region's Customer Engagement strategy. As part of that evolution he has led the deployment of CRM/CLM capabilities in 20+ European markets and been actively involved in the deployment and revamping of MSD's customer portals (e.g. Univadis) and other related digital capabilities. Then, in the last few years, Philippe has moved into a global role focused on the design and integration of advanced digital customer engagement capabilities, such as Marketing Automation, and the implementation of these capabilities in MSD’s top 50 markets.
Matthew Smith, VP Global Marketing, Ericsson
Matthew is a 21 year Telecoms sector Marketing veteran, with Ericsson and originally Marconi. Passionate about translating complex technology into compelling stories - Matthew has worked across product, presales, strategic and tactical marketing in leadership assignments and most-often customer facing roles around the world. Since 2017 he has held the position of VP and led Global Engagement Marketing for Ericsson from their HQ in Stockholm, Sweden.
Ritva Seppanen, VP, Branding, Wärtsilä
Brand VP at Wärtsilä, a global leader in smart technologies for marine and energy markets. In charge of brand strategy, development and identity. Over 20 years of experience of developing brand and marketing communications strategies for B2B and B2C companies.
Dominik Schneider, Director, Head of Digital & Content Marketing, Straumann Group
Dominik is a visionary achiever with a passion for digital marketing having acquired his broad experience in integrated communications at Roche, Clariant, Coop, and Straumann Group. After graduating at the University of Fribourg (CH) in Media- and Communication Sciences Dominik started his career at Clariant as Head of Online Communications and moved on to be become a Global Media Relations Manager. He then transferred to Coop – the largest Swiss retailer – as a Spokesperson and finally shifted to Straumann Group to build up all the global social media channels and now heading the Digital Marketing & Customer Engagement team, where he is responsible for omni-channel demand generation incl. eCommerce, and marketing automation.
Jeroen Overduin, Global Head of Marketing & Communication, Mammoet
Jeroen Overduin has been working in marketing and communication management in industrial sectors for the past 14 years. Mr. Overduin focuses on the delivery of tangible commercial results – a role that traditional industries too often do not expect from marketing. Overduin developed digital marketing strategies for multinational enterprises and participates in various projects that enable and accelerate energy transition and decarbonization. When the pandemic struck, he started his work as global head of marketing and communication for Mammoet, a service provider leading the heavy lifting and transport industry.
Slawomir Kochanski, Digital Director, Universal Music
Slawomir is a strategic marketing professional & digital marketing industry speaker with a track of valuable marketing achievements including nomination to Master of Digital Marketing Award in Poland for 2017.
He has an international marketing communications career in which extensive digital marketing experience, strategic marketing education (Warwick University), business sense, creativity and flair for advanced digital marketing tools, marketing communications, PR and branding is delivering value.
He has over 10 years’ experience of introducing new digital solutions at PlayStation Poland (international top entertainment blue chip company), Peugeot, Citroën and DS brands (top automotive brands in Polish market), Saatchi&Saatchi and Universal Music Group.
Ceri Jones, Senior Director, Global Demand Generation, Taulia Inc.
Ceri is an award-winning Demand Generation and Marketing Operations Leader with over 20 years of international experience, He has built scalable global Demand Centres to drive pipeline for top enterprise SaaS providers.
An agent of change, he has been successful in driving marketing transformation efforts and sales alignment methodologies that have resulted in increased sales and enhanced brand awareness. With expertise in MarTech-enabled performance marketing, he has delivered 'always on' programmes to drive customer acquisition and retention.
Alexander Rodrigues, Marketing Director, Dyson
Alexandre Rodrigues is a marketing and communications professional with over 20 years of international experience. He was luck enough to be able tell the stories and build the love and trust for some iconic brands such as Johnnie Walker, Guinness, Tanqueray Gin, Reuters, LG Eletronics, among others.
Francesco Federico, CMO, UK & Ireland, JLL
An entrepreneur at heart, Francesco founded a consulting and two tech digital companies before starting an international corporate career in marketing that led him to contribute to the growth of B2C and B2B brands such as JLL, Vodafone, Acer, Sky and Google.
Having spent fifteen years in digital marketing leadership roles, as Chief Marketing Officer Francesco is now a passionate proponent of modern marketing, bringing his data and technology background into the marketing mix to elevate the brand, establish thought leadership and generate measurable growth in close partnership with the C-suite.
Clive Roach, Director of Digital Social Media, Signify
Clive Roach is the Director of Social Media for Signify. He has been working in the digital marketing area since 1997. He has his own blog, tweets daily on two Twitter accounts, and has a Facebook page, Instagram, Pinterest, and YouTube accounts.
Rosie Kropp, Head of Global Brand, Ericsson
to be added
Liesl Smith, SVP Marketing & Sales Enablement, FreedomPay
Liesl has 20+ years experience as a proven international marketing and communications professional with a demonstrated ability to own and execute an external and internal agenda.
In 2021, she was appointed member of Cornell’s Center for Hospitality Research corporate advisory board.
She was listed in the 2014, 2015 and 2018 PR Week Power Book: The definitive guide to the most influential people in PR.